How Can Events Contribute to Destination Image Enhancement free essay sample

How can events contribute to destination image enhancement? Give example. A destination images is a psychological concept, studied in multitudinous fields, refers to an individuals perception acquired regards to a particular destination. In tourism studies, the term destination image generally refers to tourist based image. Crompton (1979) defined destination images as the summation of ideas, beliefs and impressions that a persona has of a destination. Furthermore, Milman and Pizam (1995) illustrated destination image as a combination of natural, social attributes, cultural and the infrastructure of the destination. An image of a destination can be enhanced, revolutionized or even destroyed from staging up an event. Events can have several impacts towards the host country, mainly economic, cultural, social and environmental. As an important motivator, events can increase tourists to a region, provide employment, generate revenue which may positively impact on the economy in the region and build brand equity (Getz 2008, Richie Daryl, 2004). We will write a custom essay sample on How Can Events Contribute to Destination Image Enhancement or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It can also improve the image of the destination for the visitors, as well as to the own community, which may also represent as positive social benefit (Boo Busser, 2006). Yet however research and analysis found that economic benefits from events are disaggregated, where some of the businesses are actually doing worse off during the event (Putsis, 1998). To overcome the arising question of a host country, how to achieve and leverage long term economic gain, special attention were brought onto image enhancement as it entitle the capability to shape tourist perceptions of the region and thereby delivering a long term economic gain (Kotler et al. , 1993). Knowing that image enhancement is part of the solution to resolve and improve economy in a long-run, the challenge ahead will be how host country can optimises the effect of an event to contribute to destination image enhancement due to the fact that tourists are more likely to travel to a destination with stronger and positive image (Woodside Lysonski, 1989). An image that a person possesses of a particular destination can be influences by information from different sources. With technological advancement, improved media management techniques was developed to optimize media broadcasting coverage of an event, enhancing the effects of events on the host destinations image (Chalip, 2002). Using quantity and content of images and stories of the destination, destination image can be methodically enhanced by harmonizing them into the event. This may be achieved when there is a strong linkage between the advertising and reporting of the event and the host destination. The use of event imagery and mentions in promotions as well as advertising can also enhance the image of the host destination (Richie Daryl 2004). As for event advertising, a fundamental linkage between the host destination and event must co-exist. Identifying the key aspects of the host destination which are likely to appeal to the target audience is essential. Such key aspects include famous icon, natural features, special characteristics or climate. These features can be exploited and infuse as background visuals or attributing these aspects of the host destination into advertising the event which most likely will contribute to destination image enhancement (Richie Daryl 2004). Events generally will captivate reporters and most of them will be reporting on the event itself, generating little coverage of the host destination. Like all other media, reporters seek interesting background material to provide colour for their report of the event. To enhance the image of the destination, the host can provide that colour using the aspects of the destination, assisting reporters by providing them useful stories and locating places with extraordinary sceneries (Richie Daryl 2004). Doing so, these will not only increase the coverage of the host destination, but also minimize the possibility of negative coverage. One such event that successfully demonstrated these strategies was the Sydney Olympic Games. With 15,000 unaccredited media arrived to the Sydney games, a media centre was specifically created. The Australia Tourism Commission understood that when there was a lack of facilities and support given to these media, they would prone to write negative stories about the host city and country, which will eventually resulting to negative destination image. By opening a media centre, high rate of satisfaction was surveyed out by the users. Press conference and stories about Australia was provided to these media and journalists during the games to help them write interesting and positive stories about the destination and event that showcased the country (Chalip, 2002). Another tactic used by Seoul Olympics to increase the destinations exposure and images was showcasing their key aspects of the city during the games. Marathon route was strategically plot out to showcase the city, park and Han River. Correspondingly, television cameras and photographer were stationed at angles which will provide the best views of the city, river and parks. Hence after, visual of these images will be in television coverage, newspaper and magazines, showcasing and increase the destinations exposure positivity (Richie Daryl, 2004). Events on the flipside can be use as a strategy of correcting negative image or changing perceptions of a destination (Ahmed, 1991). Six techniques proposed by Ahmed (1991) to reposition a destinations image. These includes: using selective promotion, scheduling mega-events, bidding to host international travel and tourism conventions, capitalizing on positive images of component parts, organizing familiarization tours and taking advantage of a negative image. Conversely, poor organization and management of event may lead in negative image of a destination. Inadequate matching of events and destination may cause negative brand building, eventually results to negative image (Jayswal, 2008). Similarly, event may circumscribe to the destinations image as more involvement will be on the event itself, rather than the destination which will have not a long term effect. One such event was the 1995 Smiths Balloon Festival. Suh (1996) evaluated that the event posted negative impacts on the image destination, due to the poor organization of the event studied. Staging up an event in effort to enhance a destination image must undergo careful and precise planning and organizing. Various strategies are available and when use correctly during an event, will help in enhancing an image of the destination. 965 words) References Ahmed, Z. U. (1991). Marketing your community: Correcting a negative image. Cornell HRA Quarterly, February, 24-27. Boo, S. , Busser, J. A. (2006). Impact analysis of a tourism festival on tourists destination images. Event Management, 9, 223-237. Chalip, L. (2002). Using the Olympics to optimise tourism benefits: University Lecture on the Olympics. Retrieved fro m http://olympicstudies. uab. es/lectures/web/pdf/chalip. pdf Crompton, J. L. (1979). An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon that image. Journal of Travel Research, 17, 18-24. Getz, D. (2008). Event Tourism: Definition, Evolution, and Research. Tourism Management, 29, 403-428. Jayswal, T. (2008). Events Tourism: Potential to build a brand destination. Conference on Tourism in India Challenges Ahead, 252 262. Kotler, P. , Haider, D. H. , Rein, I. (1993). Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations. New York: Free Press. Milman, A. , Pizam, A. (1995). The role of awareness and familiarity with a destination: The central Florida case. Journal of Travel research, 33, 21-27. Putsis, W. P. (1998). Winners and losers: Redistribution and the use of economic impact analysis in marketing. Journal of Macromarketing, 18, 24-33 Richie, B. W. , Daryl, A. (2004). Sport Tourism: Interrelationships, Impacts and Issues. Great Britain: Cromwell Press. Suh, J. (1996). Impact of a special event on the image of a host region. Unpublished MS thesis. University of Utah. Woodside, A. G. , Lysonski, S. (1989). A general model of traveller destination choice. Journal of Travel Research, 17(4), 8-14.

Top Criteria for Choosing a Law School

Top Criteria for Choosing a Law School Choosing a law school is one of the most important decisions youll make in your life. First, you need to narrow down your list of potential schools; even applying to schools can get expensive with application fees up to $70 and $80. Don’t fall into the trap of thinking that Ivy League law schools are the only ones worth attending, though, as you can get a great legal education at many schools across the countryand you just may find that one of those is actually a better fit for you by considering: 10 Criteria for Choosing a Law School Admissions Criteria:Â  Your undergraduate GPA and LSAT scores are the most important factors in your application, so look for law schools that line up with your numbers. Dont limit yourself to just those schools, though, as other aspects of your application just may sway an admissions committee to take a chance on you. Divide your list into dream (a stretch that youd get in), core (line up with your credentials) and safety (very likely to get in) schools to give yourself choices. Financial Considerations:Â  Just because a school has a high price tag doesnt mean its the best for you and your interests. No matter where you go, law school is expensive. Some schools can be downright bargains, though, especially if you can get a scholarship or other financial aid that doesnt include loans like scholarships and grants. When looking at finances, dont forget that most schools have fees beyond standard tuition. Also, if your school is in a large city, remember the cost of living will likel y be higher than in a smaller location. Geographic Location:Â  You dont have to go to law school where youll want to take the bar exam and/or practice, but you do have to live in that location for at least three years. Do you want an urban atmosphere? Do you hate cold weather? Do you want to be near your family? Do you want to make connections in the community that you’ll be able to use in the future? Career Services:Â  Be sure to find out about job placement rate and the percentages of graduates who move on to careers in what you think might be your chosen field, whether it’s a small, medium or large firm, a judicial clerkship, or a position in public interest, academia or the business sector. Faculty:Â  What is the student to faculty ratio? What are the credentials of the faculty members? Is there a high turn-over rate? Do they publish many articles? Will you be learning from tenured faculty or from associate professors? Are professors accessible to their students and do they employ student research ass istants? Curriculum:Â  Along with first-year courses, look at what courses are offered for your second and third years and how often. If youre interested in pursuing a joint or dual degree, or in studying abroad, be sure to compare that information as well. You also may be interested in whether Moot Court, writing seminars or trial advocacy is required, and what student journals, such as Law Review, are published at each school. Clinics are another consideration. Now offered by many law schools, clinics can provide students real-world legal experience through hands-on work in a variety of disciplines, so you may want to investigate what opportunities are available. Bar Exam Passage Rate:Â  You definitely want the odds in your favor when taking the bar exam, so look for schools with high bar passage rates. You can also compare the schools bar passage with the overall passage rate for that state to see how your potential schools test-takers stack up against students from other schools taking the same exam. Class Size:Â  If you know you learn best in smaller settings, be sure to look for schools with lower enrollment numbers. If you like the challenge of swimming in a big pond, you should be looking for schools with higher enrollment numbers. Diversity of Student Body:Â  Included here is not only race and sex, but also age; if you are a student entering law school after many years away or returning as a part-time law student, you might want to pay attention to schools that have higher numbers of students who didnt come directly from undergrad. Many schools also list the most popular majors among students, as well as types of previous work expe rience. Campus Facilities:Â  What is the law school building like? Are there enough windows? Do you need them? What about computer access? What is the campus like? Do you feel comfortable there? Will you have access to university facilities such as the gym, pool and other recreational activities? Is there public or university transportation available?

JPMorgan Chase Essay Example | Topics and Well Written Essays - 1250 words - 3

JPMorgan Chase - Essay Example However, in some cases when there is massive fraud involved in the bank transactions or the investment decisions then the bank managers try to conceal the whole matter through different tactics. Similar thing happened with one of the biggest banks of United States of America i.e. JP Morgan Chase. In this case the bank had undergone a massive monetary loss. The Chief Investment Officer (CIO) at the bank declared a loss of 5.8 billion in summers of 2012. However, when the investigating agencies looked in to the matter then they were not provided with sufficient records or data related to different transactions and the overall investment decisions which JP Morgan Chase had made in the recent times. The Securities and Exchange Commission was basically responsible to investigate this case but they were provided with falsified information from the key executives and the chief investment officer. SEC and CFTC In the contemporary world economies are based upon the productivity and sound perf ormance of financial and banking sectors. However, these sectors are the most sensitive areas and prone to significant gambling due to the involvement of huge monetary amounts. There are several agencies primarily responsible to prevent financial sectors from possible gambling and their subsequent consequences. These include The Securities and Exchange Commission (SEC), The Commodities Future Training Commission (CFTC) etc. These agencies take the first line actions so as to protect the financial processes and also to investigate the cases of gambling such as the one which took place in JP Morgan Chase. Recently SEC and CFTC have developed a cooperative advisory committee in order to effectively and efficiently investigate the regulation issues and the fraud cases. First of all they are required to detect the rising regulatory risks, subsequently followed by evaluation and quantification of these risks and their broad impacts over the financial sector and the overall economy. Moreov er they are responsible to advocate investors and the major market players (CFTC-SEC Joint Advisory Committee, 2013). Valid Contract In broader terms contracts are defined as the legal obligation which is constructed between two parties so as to make their agreement associated with the law. In this way both of them are entitled to refrain from breach of contract law and also to pay penalties in case of frauds. Therefore parties willing to enter into a contract are required to fulfill the following requirements (Walston-Dunham, 2011): Involvement of two parties: The contracts are not made on individual basis hence there must be two parties involved in a valid contract. Legal capacity: This indicates the mental and physical abilities of both members to fulfill legal obligations i.e. their age and psychological state must be in accordance with the requirements. Individuals below 18 years of age cannot enter in to a valid contract while on the other hand mental patients are also ineligi ble. Offer: One of the two parties must make an offer to another party. This offer is regarding the nature of operations they both want to perform under the valid contract. Acceptance: The offer made by the first party must be accepted by the other party so as to prepare a legal contract. Intention: This indicates the real intention of both parties to legally bind their agreement. If either of them fails to represent a clear intention then the contract might not be made. Consideration: In order to verify